LION was hired by a nationwide legal insurance company to completely overhaul their existing strategy to recruit and retain the attorneys that represent their customers.

We developed an attorney email marketing strategy and timeline which included proven tactics to increase conversions and retention. The strategy established three distinct marketing pipelines: Recruitment, Onboarding, and Retention. Each of these pipelines included 6 email automations, and each of the automations included 13 segmented audiences. During creation and execution, each pipeline needed to be carefully interwoven with one another as well as with pre-existing automations, triggers, and distribution lists. Once everything was set up within their email marketing platform, we tested extensively and exhaustively to ensure all automations operated as planned.

We also drafted targeted emails that would deploy through the automations. These emails contributed significantly to the doubling of website email referrals.

LION also supported the client through social media efforts. We drafted 60+ social media posts, curated newsletters, and wrote LinkedIn blog posts.

LION Brand Consultancy was contracted by a client to ​e​nhance membership engagement. Our goal was to gain deeper insights into member needs, preferences, and optimal engagement strategies. This involved developing a survey instrument to assess member engagement levels, both individually and within their organizations, as well as the perceived value of association membership and overall member satisfaction.

To achieve this, LION designed a three-part survey encompassing Demographics, Engagement, and Satisfaction. We also drafted accompanying email communications, established a deployment timeline, and created a strategic plan for redeployment to maximize participation.

The survey emails achieved a near-40% open rate and a 22% click-through-rate. The response to the survey was overwhelmingly positive, with nearly 20% of respondents expressing interest in further involvement with the association.

Furthermore, the LION-driven survey resulted in a remarkable increase of over 450% in respondent participation compared to the association's previous, self-administered member survey.

We were engaged as the marketing partner for a client with six annual events, tasked with driving event awareness, engagement, and ultimately revenue. The focus was on creating an integrated marketing strategy with a detailed execution plan to boost attendance and enhance the financial success of these events. Here’s a breakdown of our approach:

1. Integrated Marketing Strategy & Calendar: LION developed a cohesive marketing plan aligned with each event's goals. The strategy outlined key activities and set clear timelines, ensuring every touchpoint with the audience was timely and relevant.
2. Email Marketing: Over the course of 2023 and 2024, LION deployed 250 emails, targeted to specific segments to ensure personalized and relevant messaging. This approach was instrumental in driving engagement and conversions.
3. Audience Expansion: Through targeted efforts and outreach, LION successfully grew the client’s audience by 60,000 contacts. This expansion helped increase the pool of potential event attendees and participants.
4. House Ad Campaigns: LION designed and ran internal ad campaigns that were strategically placed across multiple touchpoints, promoting the events and encouraging engagement.
5. Surveys & Audience Feedback: To refine their approach and measure success, LION solicited feedback through surveys, providing actionable insights into attendee preferences and behavior.
6. Performance Tracking & Analytics: By closely analyzing marketing metrics, LION was able to monitor the success of each campaign and make data-driven decisions, fine-tuning strategies to maximize results.
7. Multi-Channel Marketing Approach: LION used a variety of marketing channels including:
   • Email & Segmented Lists: Targeting specific audience segments with tailored messaging.
   • Partnerships: Collaborating with strategic partners to amplify reach.
   • Tracking Links: Using link tracking to measure engagement and refine campaign strategies.
   • Ads: Running targeted advertising campaigns to increase visibility and interest.
   • Surveys: Gathering feedback to better understand attendee needs and optimize future events.
   • Toolkits & Social Media: Leveraging resources like toolkits for easy promotion and using social media for real-time engagement.
   • Analytics: Continuously measuring performance across all channels and adjusting tactics accordingly.