Transport Topics
After LION
Transport Topics approached us seeking assistance with refining their Media Kit, which had become too overwhelming and unfocused for their target market. Despite having a wealth of valuable information, the Media Kit was struggling to resonate with their audience because it was filled with a massive amount of content (43 pages!!). Transport Topics knew they needed to streamline the Kit, but they weren’t sure where to begin or what to cut down without losing the critical details that defined their brand and offerings.
To tackle this challenge, we started by conducting thorough research on their target audience and the specific needs of their potential clients and partners. We wanted to understand exactly what type of information was most relevant and compelling to them, so we could craft a Media Kit that spoke directly to their interests. In addition to researching their audience, we also took a close look at the competitors in the industry. This allowed us to identify best practices in terms of content structure and presentation, ensuring Transport Topics' Media Kit would stand out for the right reasons.
From there, we developed a strategic recommendation: instead of trying to showcase every single piece of information, we proposed whittling the Kit down from 43 pages to just 15. This reduction would ensure the Media Kit was both comprehensive and concise, containing only the most important, attention-grabbing information. The goal was to create a document that was digestible, professional, and tailored to what the audience truly needed to know, rather than overwhelming them with excessive details.
Our team then got to work redesigning all the pages of the Media Kit. This involved a complete overhaul of the layout to ensure the design was clean, modern, and aligned with Transport Topics’ brand identity. We focused on creating a more visually appealing and user-friendly format that guided the reader’s eye through the most important sections, making it easy for them to find key information quickly.
Next, we rewrote all the copy. We eliminated jargon and unnecessary verbiage, streamlining the text to be direct and to the point while still maintaining the core messaging. Every sentence was crafted to add value and drive home the key selling points, making the Media Kit a tool that captured attention without being overly long or wordy.
Once everything was redesigned and rewritten, we delivered a comprehensive yet concise Media Kit that was ready for distribution. The final product had the perfect balance of being detailed enough to inform potential partners and clients, yet succinct enough to keep them engaged. This refined version of the Media Kit allowed Transport Topics to more effectively connect with their target market and present their brand in a more impactful way.
Transport Topics approached us seeking assistance with refining their Media Kit, which had become too overwhelming and unfocused for their target market. Despite having a wealth of valuable information, the Media Kit was struggling to resonate with their audience because it was filled with a massive amount of content (43 pages!!). Transport Topics knew they needed to streamline the Kit, but they weren’t sure where to begin or what to cut down without losing the critical details that defined their brand and offerings.
To tackle this challenge, we started by conducting thorough research on their target audience and the specific needs of their potential clients and partners. We wanted to understand exactly what type of information was most relevant and compelling to them, so we could craft a Media Kit that spoke directly to their interests. In addition to researching their audience, we also took a close look at the competitors in the industry. This allowed us to identify best practices in terms of content structure and presentation, ensuring Transport Topics' Media Kit would stand out for the right reasons.
From there, we developed a strategic recommendation: instead of trying to showcase every single piece of information, we proposed whittling the Kit down from 43 pages to just 15. This reduction would ensure the Media Kit was both comprehensive and concise, containing only the most important, attention-grabbing information. The goal was to create a document that was digestible, professional, and tailored to what the audience truly needed to know, rather than overwhelming them with excessive details.
Our team then got to work redesigning all the pages of the Media Kit. This involved a complete overhaul of the layout to ensure the design was clean, modern, and aligned with Transport Topics’ brand identity. We focused on creating a more visually appealing and user-friendly format that guided the reader’s eye through the most important sections, making it easy for them to find key information quickly.
Next, we rewrote all the copy. We eliminated jargon and unnecessary verbiage, streamlining the text to be direct and to the point while still maintaining the core messaging. Every sentence was crafted to add value and drive home the key selling points, making the Media Kit a tool that captured attention without being overly long or wordy.
Once everything was redesigned and rewritten, we delivered a comprehensive yet concise Media Kit that was ready for distribution. The final product had the perfect balance of being detailed enough to inform potential partners and clients, yet succinct enough to keep them engaged. This refined version of the Media Kit allowed Transport Topics to more effectively connect with their target market and present their brand in a more impactful way.
Before
After
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