.webp)
Global Cold Chain Alliance
After LION
We had the opportunity to collaborate with the Global Cold Chain Alliance (GCCA) to develop a dynamic branding concept for their prestigious Annual Convention. Given the event’s significance, with hundreds of industry leaders and professionals attending each year, it was crucial to create a concept that would stand out and truly resonate with GCCA’s target audience.
To achieve this, we drew inspiration from both the cold chain industry and GCCA’s existing brand logo, which already had a strong foundation. We understood that the event needed to reflect the innovative and essential role of cold chain logistics while remaining visually engaging and easily recognizable. We conceptualized a progressive take on the traditional hot and cold theme. This concept symbolized the industry’s core function—maintaining temperature control in the transportation and storage of goods—while conveying a sense of forward-thinking and modernization.
The design solution was both visually striking and highly relevant, incorporating a balance of warm and cool tones, along with subtle gradients and motifs that reflected the movement of products in the cold chain. This approach not only honored the company’s established identity but also offered a fresh perspective that aligned with GCCA’s goals of innovation and leadership within the industry.
We were able to seamlessly translate this branding concept across the entire event experience.
We had the opportunity to collaborate with the Global Cold Chain Alliance (GCCA) to develop a dynamic branding concept for their prestigious Annual Convention. Given the event’s significance, with hundreds of industry leaders and professionals attending each year, it was crucial to create a concept that would stand out and truly resonate with GCCA’s target audience.
To achieve this, we drew inspiration from both the cold chain industry and GCCA’s existing brand logo, which already had a strong foundation. We understood that the event needed to reflect the innovative and essential role of cold chain logistics while remaining visually engaging and easily recognizable. We conceptualized a progressive take on the traditional hot and cold theme. This concept symbolized the industry’s core function—maintaining temperature control in the transportation and storage of goods—while conveying a sense of forward-thinking and modernization.
The design solution was both visually striking and highly relevant, incorporating a balance of warm and cool tones, along with subtle gradients and motifs that reflected the movement of products in the cold chain. This approach not only honored the company’s established identity but also offered a fresh perspective that aligned with GCCA’s goals of innovation and leadership within the industry.
We were able to seamlessly translate this branding concept across the entire event experience.
Before
After
.webp)