American Association of Port Authorities
After LION
We are proud to have collaborated closely with the American Association of Port Authorities (AAPA) to enhance the visibility and success of their annual events. Our team took a proactive approach in developing and executing a comprehensive marketing strategy, carefully tailored to meet the unique needs of AAPA’s events and its audience.
As part of this partnership, we designed a customized event calendar to streamline communications, promotions, and outreach efforts. This calendar not only allowed for a clear timeline of marketing initiatives but also ensured consistent engagement across multiple channels throughout the year, contributing to heightened event anticipation and awareness.
To achieve our goals, we implemented a fully integrated marketing approach that combined digital marketing, social media, email campaigns, content creation, and traditional advertising. This multi-channel strategy ensured that potential attendees were reached across various touchpoints, fostering greater event participation.
Our creative team played a pivotal role in designing and managing all aspects of creative content, including event promotional materials, social media assets, email templates, and more. By crafting visually engaging and relevant content, we effectively conveyed the value of attending the events and encouraged higher registration rates.
As a direct result of these efforts, event registration revenue saw impressive growth, with a 120% increase in the first year and a 125% growth in the second year. This demonstrates the power of a well-executed, targeted marketing strategy and our ability to drive significant improvements in both attendance and revenue for AAPA's annual events.
We are proud to have collaborated closely with the American Association of Port Authorities (AAPA) to enhance the visibility and success of their annual events. Our team took a proactive approach in developing and executing a comprehensive marketing strategy, carefully tailored to meet the unique needs of AAPA’s events and its audience.
As part of this partnership, we designed a customized event calendar to streamline communications, promotions, and outreach efforts. This calendar not only allowed for a clear timeline of marketing initiatives but also ensured consistent engagement across multiple channels throughout the year, contributing to heightened event anticipation and awareness.
To achieve our goals, we implemented a fully integrated marketing approach that combined digital marketing, social media, email campaigns, content creation, and traditional advertising. This multi-channel strategy ensured that potential attendees were reached across various touchpoints, fostering greater event participation.
Our creative team played a pivotal role in designing and managing all aspects of creative content, including event promotional materials, social media assets, email templates, and more. By crafting visually engaging and relevant content, we effectively conveyed the value of attending the events and encouraged higher registration rates.
As a direct result of these efforts, event registration revenue saw impressive growth, with a 120% increase in the first year and a 125% growth in the second year. This demonstrates the power of a well-executed, targeted marketing strategy and our ability to drive significant improvements in both attendance and revenue for AAPA's annual events.
Before
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